The construction sector, like many others in the UK has evolved over time, pushing forward and keeping up with the very latest technologies. Over the last five years, most construction companies have really ‘upped their game’ so to speak in terms of improving their online presence.
A big part of this is of course upgrading their websites, but the other aspect is investing more time and money into social media. Social media marketing can work for a diverse range of businesses and it’s safe to say many construction companies are seeing the benefits too. You only need to browse some of the popular construction job sites and search the keyword ‘social’ to see the many opportunities available. It’s a great job role for an individual looking to showcase their marketing skills in an industry they love.
You can never underestimate the importance of building relationships with developers and investors, and by engaging online via social media platforms with relevant people, you can raise brand awareness and show people some of your latest projects in more detail. People want to know who you are, what you’re up to and how you can help them, and social media accounts are always a good place to start. Okay so you’re not going to get the same kind of following as Nike, Coca Cola or Adidas, but you can reach a very specific audience if you utilize social media platforms in the right way.
This is part of the job of a social media manager in the construction industry, and whilst it’s important to have knowledge of construction, the current affairs in construction and possibly some hands on work experience, it’s also vital to have the ability to communicate effectively and build social media campaigns that work.